Magma Client: Magma Date: 20/01/2013 Services: Packaging Design Magma is the energy drink with an easy-to-remember brand name. The concept is based on the idea, that the “Magma” beverage as well as the actual magma represents the fluid source of energy. All the given concepts are based on two main ideas: ice and light emission. Here, light emission stands symbolizes the occurrence of magma, whereas ice stands for refreshment source. Besides that, the concept of cracked ice calls for a slight illusion in the minds of customers, letting them feel like inside the cold bottle, which is especially relevant during the hot sunny days. The concept has two main targets: 1. To attract the customers and to stand out from the numerous other beverages offered currently at the market. 2. To create a simple and strong associations with our brand, through the modern and distinct package design.